Photo: Rob Suisted
Meghan Codd Walker and Deanna Lorianni
Presenting with Deanna Lorianni. Millennials are known for not doing “business as usual” — which makes communicating with this audience a challenge for many individuals and organizations. But, what many people don’t realize is how much Millennials’ communication expectations align with the growing need for plain language and clarity. In this presentation, we’ll share data-driven insight into why plain language is the perfect communication strategy for reaching Millennials. We’ll also provide writing and content tips for bringing your plain-language messaging to life.
Attendees will gain:
- Awareness into how plain language aligns with Millennial brand expectations
- Insight into increasing transparency and building trust with this audience
- Techniques for revising content