If you've ever hired in a plain language expert or delivered a plain language workshop yourself, you'll know that even top-rated training doesn’t always stick. Indeed, the hoped for transformation in writing style may be nowhere in sight! Worse still, skeptics may claim it was a waste of time and money.  

Engineering sticky change tackles an issue that we all recognise but find hard to overcome. Shaun Sheldrake and Phil Hartwick offer a compelling, yet beautifully simple, approach that virtually guarantees positive behavioral change and, ultimately, the desired business impact. 

Grounded in well-researched, evidence-based principles, this session will be a breath of fresh air for anyone who needs to achieve a clear return on investment from that precious training dollar. 

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