Who do we listen to for advice and guidance when we need it? In a personality-driven culture, we might assume that assertive and dominant people are the most persuasive among us. However, you don’t need to be the loudest person in the room to convince people that what you have to say is worth listening to. So what is an alternative approach? Maybe the first and most important question we need to ask is: how do we engender trust in an audience? In this session, we’ll unpack the idea of trust and see how it can help us to communicate compelling and powerful messages to friends, colleagues, and audiences.  

A coach in the art of powerful speech making and writing, Zane offers a fresh perspective on advocating for plain language. If you’ve ever had to deal with colleagues who don’t care, are openly negative, or who see a push for clarity as a nice-to-have, you’ll leave this session primed for success.